SEO Glossary - Search Engine Optimization Terminology

It’s very important to be aware about some of very important SEO terminology before start learning optimization. Here are few frequently used search engine optimization glossary for beginners. Even experienced SEO might not aware about all terminology. Have a look on below glossary to increase your knowledge.

Index A
Alternative text:
In HTML, there is one alternate text option in image tag which will be display in case if image will not display on screen.

Anchor text:
The text which allows redirection to another page after clicking on that is called anchor text. Anchor text is written between anchor tag.

Index B
The links which points to your site form any other sites are called backlinks. It is also known as inbound links or incoming links.

A text navigation form displays in hierarchical linking structure. Usually when we search in Google, we find normal url/link like or if it’s inner page then it looks like But breadcrumbs link looks like home > product > plug-in > download.

Bridge Page:
Pages which are specially created to get high position in search engine result pages. That is not useful for end users are called bridge page. Bridge page also called doorway page.

It is a software through which user can view web pages on their computers. Internet Explorer, Mozilla Firefox, Google Chrome, Netscape etc. are well known browsers.

Index C
Google takes back up of each page it examines and caches (store) that version. Google uses that cached version to match for users query. Every search result have cached link through which user can check latest cached web page. That might be different then current available web page.

Cloaking is a process in which user sees diff content and search engine spider sees different page with different content.

Search engine spider also called crawler.

Cross Linking:
Linking among web pages within same website. It is also called internal linking of website.

Cascade Style Sheet, used to format web page. It contains set of formatting rules for better presentation of web page.

Index D
Dead link:
A link available on web page but actually doesn’t exist on server. It is also called broken link.

Doorway domain:

Site which have mostly or only doorway pages. The only purpose of doorway domain is to get high position in search engine result pages and finally it redirects to another site.

Doorway pages:
Pages which are specially created to get high position in search engine result pages. That is not useful for end users are called doorway page. Doorway page also called bridge page.

Dynamic IP:
IP address which gets change every time user connects to internet is called dynamic IP.

Index E
End page:
The page which is visible immediately after user click on link is called entry page. It also called landing page.

Index F

Index G
Google spider is known as Googlebot

Index H
Hallway Page:
Web page which is specifically created to link doorway page is called hallway page.

Hidden Text:
The text on web page is not visible to users but it’s visible to search engine spider. Its used to increase the keyword density in wrong way by fooling search engine spider.

Hypertext Link:
The text which allows redirection to another page after clicking on that is called anchor text. Anchor text is written between anchor tag. Hypertext link is also called anchor text.

Index I
Inbound/incoming links:

The links which points to your site form any other sites are called backlinks. It is also known as backlink.


This term indicates the database that stores information about every page which is crawled (visited) by search engine. Those all website which are included in Google database are said to be indexed.

Index page:
Home page of web site is also called index page.

Inline link:
Links which are part of sentence or paragraphs, rather than simply listed in menu bar are called inline links.

Internal link:
All links which are redirected to another page of same web site are called internal links.

Index J

Index K
A general term which is used to define a topic of web page, which is used as search query in search engine, is called keyword.

Keyword density:
The number of times keyword used in web page divided by total number of words on web page.

Keyword phrase:
A set of words typed into a search engine query. Also a set of words that accurately describes the contents of a single web page or web site.

Keyword prominence:
Refers to how "high up" on a web page a keyword appears. Generally, if keywords are visible on the first screen on a web page without site visitors having to scroll, the words are said to have high keyword prominence.

Keyword proximity:
Refers to how close keywords are to each other on web pages.

Keyword stacking:
Placing gibberish sentences and phrases on a web page in order to artificially boost keyword density, keyword prominence, and keyword proximity. Keyword stacking often occurs in title tags, meta tags, and invisible text.

Keyword stuffing:
Placing gibberish sentences and phrases inside graphic images or CSS layers. Often has the same meaning as keyword stacking.

Questions Might be Asked in SEO Interviews

At first site, SEO seems very easy thing to do. Actually it is not. To become master or expert in this field is not that easy as one can think. Even if you are not from IT background you can be an expert search engine optimizer but you must be aware about some strategy and skills.

I have collected some good as well as helpful questions which might be useful for an SEO interview. If you know the answers of such tricky question, you can stand differently among crowd. List of questions is as listed below:
  1. How you perform SEO on website?
  2. Do you know HTML coding?
  3. DO you have knowledge of Page Rank algorithms? Explain it.
  4. How you created any SEO tools either from scratch or pieced together from others?
  5. What does PageRank mean to you?
  6. What is the use of XML sitemap?
  7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
  8. Which SEO tools you use?
  9. What is the difference between robots.txt and meta robots tag?
  10. Under which conditions would you look to exclude pages from search engines using robots.txt vs meta robots tag?
  11. What is the most important thing to take care to get organic results in SERP?
  12. Do you have experience in copywriting and can you provide some writing samples?
  13. Have you ever had something you've written reach the front-page of Digg? Mixx? Or be Stumbled?
  14. What is the importance of META tags?
  15. Do you know Page sculpting? What is that?
  16. If ever you need to move all your contents to another domain, what steps will you follow?
  17. Tell me about top 10 “on page ” elements to optimize the site. Priority wise.
  18. Do you believe in buying a link? Do you think it’s a good practice?
  19. What is Latent Semantic Analysis (LSI Indexing)?
  20. What is Phrase Based Indexing and Retrieval and what roles does it play?
  21. What is the difference between SEO and SEM?
  22. What kind of strategies do you normally implement for back links?
  23. How social media is connected with SEO?
  24. What is the difference between PageRank and Toolbar PageRank?
  25. Why might you want to use nofollow on an internal link?
  26. Do you know about web analysis and its packages?
  27. From an analytics point of view, explain different between a user from organic search results vs. a type-in user?
  28. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
  29. How do you evaluate whether an SEO campaign is working?
  30. Explain about competitive analysis and which techniques do you use?
  31. If site doesn’t improves after 6 months of SEO work, how will you solve the problem?
  32. How many target keywords should a site have?
  33. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
  34. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
  35. Why does Google rank Wikipedia for so many topics?
I hope these questioner helps you a lot...

About Me...


I am working as Sr. SEO Analyst with one of the reputed and growing software company.  I am involved with Search Engine Optimization field since Feb 2007. Web design and development are other interesting fields of mine other than SEO. Even I have written SEO guide for beginners who are new in this field. Just go through my SEO tutorial, its written in very easy language so that even non technical person can understand it.

I completed my BE-Computers from Gujarat University in June-2006.


  • Till date I did many SEO projects of different categories like casino gambling, dating, outsourcing business, traveling etc.
  • I am expert in on page optimization as well as off page optimization.
  • I do have good understanding of Search Engine Algorithms.
  • Can handle Google Analytics and Webmasters.
  • Do have good knowledge of HTML as well as XML.
  • Can work easily with Dreamweaver.
  • Have good experience in PPC campaigns.
  • Expert in various posting techniques like article, blog, forum, social bookmarking, RSS feed, group, directory, press releases, classifieds etc.
  • Do have ability to work with team as well as individually.
  • Can handle projects as one man army.
  • Do have ability to lead team.

Reason of Choosing SEO Field:
The most important thing in selecting any field is your interest. Initially I was not sure that I will continue my career with this SEO field. But as time goes, I started involving in this field deeper and deeper, more over what ever I try to do, I started getting success and I become confident that I can do SEO and I can get targeted results. It’s really fun to play hide and seek with Search Engine.

Now I decided to go ahead with this field only. It’s ever demanding field as long as internet world alive.

As you know experience makes man perfect, so I can say I am perfect and the best choice for SEO.

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